奢侈品管理

Management of luxury/management de luxe

常見(jiàn)專(zhuān)業(yè)別稱(chēng)：luxury management，brand management，retail and luxury goods

所屬專(zhuān)業(yè)方向：商業(yè)\管理\金融

專(zhuān)業(yè)簡(jiǎn)介

Luxury brands are one of the fastest growing areas of global business. This course is designed to provide participants with the theoretical knowledge and practical skills required to succeed in the management of complex, luxury brands. It develops an appreciation of how luxury brands have evolved over time and place, and introduces the material, symbolic and experiential dimensions of luxury.

Building upon the principles of creating and developing luxury brands the course explores a range of premium industries including fashion, perfume and jewelry, the finest hotels and exclusive clubs, yachts and high-end automobiles.

The course provides a comprehensive grounding in luxury brand equity, portfolios, co-branding, brand extensions and the management of brand heritage, and culminates in the strategic management of the business of luxury.

奢侈品是全球商務(wù)增長(zhǎng)最快的一個(gè)領(lǐng)域。課程旨在讓學(xué)生掌握專(zhuān)業(yè)的理論知識(shí)和實(shí)踐技能，在復(fù)雜的奢侈品牌管理領(lǐng)域取得成功。它展示了奢侈品牌如何演化發(fā)展的時(shí)間和地點(diǎn),并介紹了奢侈品的原材料、品牌標(biāo)志和經(jīng)驗(yàn)維度。課程以創(chuàng)造和發(fā)展奢侈品牌的原則為基礎(chǔ)，探討一系列高端產(chǎn)業(yè)包括時(shí)裝、香水、珠寶、最好的酒店和專(zhuān)屬俱樂(lè)部、游艇和高端汽車(chē)，提供了奢侈品牌資產(chǎn),投資組合,聯(lián)合品牌,品牌延伸、品牌管理的綜合專(zhuān)業(yè)訓(xùn)練,，最終幫助學(xué)生實(shí)現(xiàn)奢侈品商務(wù)的戰(zhàn)略管理。

核心課程：設(shè)計(jì);時(shí)裝設(shè)計(jì)技術(shù);時(shí)裝與紡織品電腦設(shè)計(jì)

大學(xué)前學(xué)術(shù)準(zhǔn)備：有較好的數(shù)學(xué)基礎(chǔ)和溝通能力，積極參加各類(lèi)志愿者活動(dòng)。在假期、做一些勤工的嘗試。培養(yǎng)自己的領(lǐng)導(dǎo)能力和理財(cái)意識(shí)。有意識(shí)地提高自己的團(tuán)隊(duì)合作能力。

研究與升學(xué)方向：

·時(shí)尚行銷(xiāo)管理 Fashion Merchandising

·藝術(shù)史批判與保護(hù) Art History, Criticism and Conservation

·市場(chǎng)營(yíng)銷(xiāo) Marketing

常見(jiàn)職業(yè)：營(yíng)銷(xiāo)經(jīng)理 銷(xiāo)售服務(wù)代表 企業(yè)運(yùn)營(yíng)經(jīng)理

近似專(zhuān)業(yè)：時(shí)尚行銷(xiāo)管理 ?零售,渠道與市場(chǎng)管理

推薦學(xué)校：

Business Administration?（Luxury）?

Columbia University?哥倫比亞大學(xué)?MBA

MBA(Specializations:?Luxury）?

紐約大學(xué) New York University?MBA

Fashion Design and Merchandising

Kent State University?肯特州立大學(xué)?MBA

Wayne State University?韋恩州立大學(xué)?MA

Luxury and fashion management

Savannah College of Art and Design 薩凡娜藝術(shù)設(shè)計(jì)學(xué)院-MFA

https://www.scad.edu/academics/programs/luxury-and-fashion-management

Retail Merchandising and Fashion Product Development?

Ohio University?俄亥俄大學(xué)?MS

Textiles, Fashion Merchandising and Design(Concentration: Historic costume and textiles)?

University of Rhode Island?羅德島大學(xué)?MS

Fashion Merchandising

Ball State University?鮑爾州立大學(xué)?MS

Consumer Sciences(Concentration:Family Resource Management;Fashion and Retail Studies;H......?

Ohio State University--Columbus?俄亥俄州立大學(xué)哥倫比亞校區(qū)?MS

Fashion Merchandising

AAU Academy of Art University-MFA

http://www.academyart.edu/academics/fashion/graduate-degrees